Validates knowledge of inbound, content, email and digital marketing, sales and revenue operations, and using HubSpot software.
FreeEntryNo prerequisites
Best HubSpot Certifications in 2026
HubSpot is a marketing and sales software company whose free academy certifications cover inbound marketing, sales, content and customer service.
How HubSpot certifications work
- Exam fees and retakes
- Every HubSpot Academy certification exam is free to take and retake. You have 3 hours to finish in one sitting; after a failed or abandoned attempt, the exam unlocks again in 12 hours.
- Validity and renewal
- Certifications for HubSpot software are valid for 1 year; all other certifications are valid for 2 years. Renew by passing the current exam again, at no cost.
- Delivery
- Exams are online and unproctored, taken through a free HubSpot Academy account with no scheduling. HubSpot does not publish exam answers.
- Software certifications require hands-on work
- The Marketing Hub, Sales Hub and Service Hub software certifications also require graded practical exercises in a HubSpot account; a free or trial account works. Manually graded exercises take 5 to 7 business days.