Validates knowledge of Google Analytics 4 setup, data collection, reports, explorations and connected tools for measuring website performance.
FreeEntryNo prerequisites
Best Digital Marketing Certifications in 2026
Digital marketing certifications are usually tied to one platform, such as Google Ads, Google Analytics, HubSpot or Meta. Start with the channels and tools you use. The Google and HubSpot certifications are free; Meta charges an exam fee.
Validates knowledge of building, targeting, bidding and measuring Google Ads campaigns across Search, Display, Video and Shopping.
FreeEntryNo prerequisites
Validates knowledge of inbound, content, email and digital marketing, sales and revenue operations, and using HubSpot software.
FreeEntryNo prerequisites
Validates foundational knowledge of Meta advertising, including business presence, ad fundamentals, creating and managing ads, and campaign reporting.
99EntryNo prerequisites
How to choose a certification
Which certification fits your goal?
- Google advertising: Google Ads certifications. Free Skillshop certifications, one per Google Ads product area such as Search, Display, Video and Shopping. Take the ones for the campaign types you run; each badge is valid for one year.
- Website and app measurement: Google Analytics. One free Skillshop exam on GA4 setup, data collection, reporting and administration. It is valid for 12 months.
- Inbound marketing and related skills: HubSpot Academy. Free certifications across marketing, sales and service, each with its own lessons and assessment. Pick the one that matches your work, such as Inbound Marketing.
- Meta advertising foundations: Meta Digital Marketing Associate. Meta's entry-level exam (100-101) on Facebook, Instagram, Messenger and WhatsApp marketing and the basics of running Meta ad campaigns. The prep courses are free; the exam has a fee.
What to know before choosing
- Name the exact credential. On your résumé, name the specific certification, such as Google Ads Search, rather than only the provider.
- Plan to renew. Google and HubSpot badges expire after about a year and Meta's after two. Use current course material, since the platforms change often.
- Show your work alongside the badge. A campaign plan, measurement setup or analysis shows how you apply what you learned.