Useful for agencies and beginners
Marketers say experience matters more, but certificates help agencies that need certified staff. Meta Business Partner status requires five certified team members, though the directory itself brings few leads.
Meta Certified Digital Marketing Associate (100-101)
Validates foundational knowledge of Meta advertising, including business presence, ad fundamentals, creating and managing ads, and campaign reporting.
Summary
Meta Certified Digital Marketing Associate is Meta's entry-level certification for people who market businesses on Facebook, Instagram, Messenger and WhatsApp. The proctored exam covers the basics of creating, running and reporting on ads in Meta Ads Manager.
Good fit if
- You are new to digital marketing
- You want a proctored Meta ads credential for your resume
- Your agency needs certified staff for Meta Business Partner status
Look elsewhere if
- You already run Meta campaigns with real budgets: your results matter more than this badge
- You want a free marketing credential: Google Ads
- You want broader marketing skills: HubSpot Academy
Salary & jobs
Prerequisites
Cost
What holders say
Rarely enough to get hired alone
People who passed without marketing experience describe struggling to find paid work, with recruiters asking for experience the certification does not provide.
Renewal
The certification is valid for 24 months from the day you pass.
- Validity
- 24 months
- Renewal requirement
- Pass the current exam before it expires
- Renewal fee
- $99 USD
Alternatives
Google Ads CertificationsFree required · Entry
Google's free ads certifications, a common pairing for paid media roles.
Google Analytics CertificationFree required · Entry
Google's free credential for measurement and reporting in GA4.
HubSpot Academy CertificationsFree required · Entry
Free certifications covering inbound, content and email marketing.
FAQ
Is the Meta Digital Marketing Associate exam free?
No. The exam costs $99. Meta's courses, study guide and practice tests are free, and the Meta Social Media Marketing certificate on Coursera includes a free exam attempt.
How many questions are on the 100-101 exam?
60 multiple-choice questions in 90 minutes. You need 700 out of 1,000 to pass.
Can I take the exam online?
Yes. You can test online with Pearson VUE OnVUE or at a Pearson VUE test centre.
Does the Meta certification expire?
Yes, after 24 months. Renew by passing the current exam again.
Is the Meta Digital Marketing Associate certification worth it?
It helps most if you are new to marketing or your agency needs certified staff. If you already run Meta campaigns, your results matter more.
Last updated October 2026