Meta Certified Digital Marketing Associate credential artwork

Meta Certified Digital Marketing Associate (100-101) Exam Guide

Validates foundational knowledge of Meta advertising, including business presence, ad fundamentals, creating and managing ads, and campaign reporting.

The 100-101 exam tests whether you understand Meta's business tools and can set up, run and report on ads in Meta Ads Manager. Nearly half the exam is about creating and managing ads. Work through Meta's free Blueprint courses and study guide, try the settings in Ads Manager, then take the four free practice tests.

Understand the exam

Syllabus

The value of Meta technologies8%
  1. Identify Meta technologies.
  2. Communicate the value proposition of Meta technologies for businesses.
Establish a business presence15%
  1. Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp and the tools needed to engage with audiences.
  2. Explain the process to customize settings within Meta Ads Manager.
  3. Apply creative best practices optimized for mobile experiences.
Advertising fundamentals23%
  1. Recognize the value of advertising on Meta technologies.
  2. Recognize the importance of matching business goals to ad campaign objectives.
  3. Communicate the value of the Meta Pixel, Conversions API, and SDK.
  4. Describe how people are charged for ads and where the ads are shown.
  5. Identify data privacy protections and common ad policies.

Example scenario: A clothing store wants more people to buy on its website. Which campaign objective would you choose, and why not reach or engagement?

Create and manage ads44%
  1. Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager.
  2. Identify settings available at the campaign, ad set and ad level.
  3. Determine the ad campaign objective to achieve business goals.
  4. Identify ad targeting capabilities.
  5. Determine the appropriate ad placements and ad formats for a given scenario.
  6. Identify budget and ad scheduling options.
  7. Identify the relationship between budget and estimated results.

Example scenario: A bakery wants to reach past website visitors and people similar to its best customers. Which audiences would you build?

Reporting10%
  1. Identify campaign results through Meta Ads Reporting.
  2. Measure the success of a campaign.

Meta 100-101 exam page · Exam 100-101

Format

Questions
60
Duration
90 min
Passing score
700 / 1000
Delivery
Test centre or online
Languages
English, Chinese (Traditional), French, German, Korean, Portuguese, Spanish

Question types

Multiple choice. Choose the best answer for a short question or business scenario.

CertUp example

A business wants to see which website actions follow clicks on its ads. Which Meta tool records them?

  1. Meta Pixel
  2. Ad scheduling
  3. Boost post button
  4. Page roles
Show answer

A. Meta Pixel. It records actions people take on the website after seeing or clicking an ad.

Eligibility and booking

Buy a $99 voucher from Pearson VUE, then schedule through your Meta certification account. The voucher is valid for 12 months.

Buy a voucherPearson VUE Meta exams

Make a study plan

Work through Meta's short Blueprint courses, read the study guide, then use the practice tests to find gaps.

Most candidates spend 10–30 hours. Plan for the low end if you already run Meta ad campaigns; add time if Meta ads and Ads Manager are new to you.

4 weeksto be ready
  1. 1Understand the examRead the syllabus and format, check you’re eligible and pick a target date.1 h
  2. 3Learn the core conceptsWork through one main course or book, topic by topic.12 h
  3. 4Practice with mock examsTake timed practice tests and review every mistake.6 h
  4. 5Prepare for exam dayBook the exam and check the ID and delivery rules.1 h

Learn the core concepts

Meta's free Blueprint courses and study guide cover the exam. Use a structured course only if you want broader social media training.

Best free course100-101: Meta Certified Digital Marketing AssociateMeta Blueprint · Free · self-paced on Meta BlueprintBest final reviewDigital Marketing Associate Study GuideMeta Blueprint · Free · downloadable PDFBest broader programMeta Social Media Marketing Professional CertificateMeta · $59/month · included with Coursera Plus
See all 3 Meta Certified Digital Marketing Associate courses →

Practise in Ads Manager Create a draft campaign and walk through objectives, audiences, placements, budget and the Pixel. Create and manage ads is 44% of the exam.

Practice with mock exams

Meta offers four free practice tests of 30 questions each. Take them after the courses and review every wrong answer against the study guide.

Practice Test: Digital Marketing Associate (A to D)Meta Blueprint · Free · four tests, no limit stated
See all 1 Meta Certified Digital Marketing Associate practice tests →

Are you ready?

  • You pass all four practice tests comfortably
  • You can pick the right campaign objective for a business goal
  • You know where audiences, placements, budgets and the Pixel are set in Ads Manager

Prepare for exam day

Choose online proctoring or a Pearson VUE test centre.

Before testing from home

  • Run the OnVUE system test on the same computer and network you will use
  • Start check-in 30 minutes before your appointment
  • Clear your desk and room, and stay alone for the whole exam
  • Bring a valid government photo ID that matches your booking name
  • You need 700 out of 1,000 to pass
  • If you fail, you can retake after 5 days

Pearson VUE Meta online exams

Advice from exam takers