Validates foundational knowledge of Meta advertising, including business presence, ad fundamentals, creating and managing ads, and campaign reporting.
A good Meta Digital Marketing Associate course teaches Meta's business tools, ad requirements, Ads Manager and reporting, since 44% of the 100-101 exam is on creating and managing ads. We compared the main options on exam coverage, practice and price.
Most people should start with Meta's free 100-101 learning path, then use the free study guide as a final review before the exam. Choose the Meta Social Media Marketing Professional Certificate on Coursera if you want broader training with a free exam attempt and one free retake.
| Course | Best for | Format | Price |
|---|---|---|---|
 100-101: Meta Certified Digital Marketing Associate | Free official course | Video | Free |
| Digital Marketing Associate Study Guide | Final review | Book | Free |
 Meta Social Media Marketing Professional Certificate | Broader program with exam | Video | $59/month |
Meta's learning path for the exam, in self-paced video lessons covering business tools, ad requirements, Ads Manager, data tools and reporting. It is free and built for the 100-101 exam.
Great fit if you want exactly what the exam covers at no cost
Poor fit if you want broader social media marketing training; choose the Coursera program
Meta's study guide for the exam, as a downloadable PDF. It collects what the exam covers in one document, so it works best for review after the Blueprint lessons.
Great fit if you want a single document to review before the exam
Poor fit if you are just starting and want video lessons first; choose Meta's learning path
A six-course social media marketing program on Coursera, about 82 hours in total. It ends with a free attempt at the Digital Marketing Associate exam and one free retake, so you do not pay the $99 fee separately.
Great fit if you want broader social media training and would rather not pay the exam fee separately
Poor fit if you only want the certification quickly; choose Meta's free learning path
Compare all Meta Certified Digital Marketing Associate practice tests →
Meta's free 100-101 learning path on Blueprint, which covers exactly what the exam tests. Use the study guide for final review.
Yes. Meta's courses, study guide and four practice tests are free. Only the exam costs $99.
Plan for about 20 hours in total, including the study guide and practice tests. The Coursera program is about 82 hours of lessons.
No. Anyone can book the exam. The Coursera program is an option that includes a free exam attempt and one free retake.