Validates knowledge of building, targeting, bidding and measuring Google Ads campaigns across Search, Display, Video and Shopping.
A good Google Ads course teaches how each campaign type works and prepares you for the assessments Google runs in Skillshop. We compared the free official lessons and a paid Udemy course on coverage, practice questions and price.
Start with Google's free Skillshop lessons; they cover exactly what the certification assessments test. Add Sumeet Brar's Udemy course if you want broader training in campaign setup, bidding and optimization, plus 400 practice questions.
| Course | Best for | Format | Price |
|---|---|---|---|
 Skillshop Google Ads training | Free official lessons | Interactive | Free |
 The Complete Google Ads Course | Broader campaign training | Video | $95 |
Google's official lessons for each Google Ads product area, each followed by its certification assessment. The lessons cover what the assessments test, and you can retake an assessment after 24 hours.
Great fit if you want exactly what the assessments cover at no cost
Poor fit if you want broader, strategy-first campaign training; choose Brar's course
About 12 hours of video on campaign setup, keyword research, targeting, bidding and optimization, with four practice tests totalling 400 questions. It was updated in January 2026.
Great fit if you want broader campaign training plus practice questions
Poor fit if you only need one assessment and the free lessons are enough; use Skillshop
For most people, Google's free Skillshop lessons, which match the assessments. Sumeet Brar's Udemy course adds broader campaign training.
Yes. Skillshop's lessons and assessments are free, and Open Exam Prep offers free practice questions.
Plan for about 4 hours per product area on Skillshop, including the assessment. Brar's Udemy course runs about 12 hours.
You can retake it after 24 hours. Review the lessons for the topics you missed first.