Google Analytics Certification credential artwork

Google Analytics Certification Exam Guide

Validates knowledge of Google Analytics 4 setup, data collection, reports, explorations and connected tools for measuring website performance.

The assessment checks that you know your way around GA4: how data is collected, which report or exploration answers a question, how to configure a property, and how GA4 connects with other Google tools. Work through the free Skillshop lessons with Google's demo account open, then take the assessment.

Understand the exam

Syllabus

Rows are the Skillshop lessons that the assessment draws on.

1Get started using Google Analytics (GA)
  1. Understand Google Analytics and Its Role in Business Growth
  2. Learn How Google Analytics Handles Data
  3. Create Your Google Analytics Account and Property
  4. Set up your website for data collection
  5. Set Up Your App for Data Collection
  6. Confirm Data Is Being Collected
  7. Power Your Reports with Dimensions and Metrics
  8. Understand Key Events and Conversions
  9. Manage Account Access and Settings

Example scenario: A company has a website and a mobile app for the same product. How would you set up properties and data streams so you can see users across both?

2Manage GA data and learn to read reports
  1. Navigate Your Google Analytics Account
  2. Manage Your Google Analytics Events
  3. Manage and Filter the Data You Collect
  4. Understand Google Analytics Reports
  5. Get to Know the Predefined Reports
  6. Filter and Compare Data In Reports
  7. Use Explore for Advanced Analysis
  8. Navigate the Major Workspaces
  9. Understand Scopes in Google Analytics
  10. Understand Data Differences Between Reports
  11. Understand Attribution Models in Google Analytics

Example scenario: Your manager asks which marketing channel brought the most new users last month. Which report would you open, and which dimension would you check?

3Dive deeper into GA data and reports
  1. Answer Business Questions with Standard Reports
  2. Visualize Your User Journeys in Explore
  3. Customize the Reports in Your Property
  4. Create Collections for Your Business
  5. Group Users with Segments and Audiences
  6. Pair Google Analytics with Google Ads
  7. Understand Auto-Tagging and UTM for Campaign Tracking
  8. Analyze Your Marketing Data in the Advertising section
  9. Use Cross-Channel Insights for Budgeting
  10. Understand Cardinality and Data Limits in Google Analytics

Example scenario: Many visitors add items to the cart but few finish checkout. How would you build an exploration to see where they drop off?

4Use GA with other tools and data sources
  1. Control How Data Is Used in Google Analytics
  2. Connect Google Analytics with Other Tools
  3. Combine Business Data in Google Analytics
  4. Export Google Analytics Data to BigQuery
  5. Discover Google Analytics APIs
  6. Get Enterprise Features with Google Analytics 360

Skillshop Google Analytics Certification · Google Analytics Certification (2026)

Format

Questions
50
Duration
75 min
Passing score
80%
Delivery
Online
Languages
English

Eligibility and booking

Sign in to Skillshop with a Google account and start the assessment whenever you are ready. There is nothing to book.

Skillshop Google Analytics

Make a study plan

Go through the four Skillshop lessons with the Google demo account open, then take the assessment.

Most candidates spend 4–12 hours. Plan for the low end if you use GA4 every week; allow more time if you are new to GA4 or have only used Universal Analytics.

1 weekto be ready
  1. 1Understand the examRead the syllabus and format, check you’re eligible and pick a target date.0 h
  2. 3Learn the core conceptsWork through one main course or book, topic by topic.5 h
  3. 4Practice with mock examsTake timed practice tests and review every mistake.2 h
  4. 5Prepare for exam dayBook the exam and check the ID and delivery rules.0 h

Learn the core concepts

The free Skillshop lessons cover what the assessment tests. Google's demo account lets you try the reports on real data.

Best free courseGoogle Analytics CertificationGoogle Skillshop · FreeBest for beginnersGoogle Analytics 4 for BeginnersAnil Batra · $70 · lifetime accessBest for hands-on analysisUltimate Google Analytics 4 course + 50 practical examplesPavel Brecik · $85 · lifetime access
See all 3 Google Analytics Certification courses →

Learn by clicking Most questions ask where you would find something or what you would configure. Opening each report in the demo account makes those questions much easier.

Practice with mock exams

The Skillshop assessment can be retaken after 24 hours, so many people simply sit it. If you want a rehearsal first, use a practice set and check every wrong answer in the demo account.

Google Analytics Certification (2026) learning pathGoogle Skillshop · Free · retake after 24 hoursGoogle Analytics (GA4) practice questionsOpen Exam Prep · Free · no registrationGoogle Analytics Certification SuccessLoves Data · $9 · one-off download
See all 4 Google Analytics Certification practice tests →

Are you ready?

  • You can name the report or exploration that answers a typical marketing question
  • You can explain events, key events and attribution without notes

Prepare for exam day

The assessment runs in your browser through Skillshop.

  • Set aside 75 minutes in one sitting; you cannot pause once you start
  • You need 80% to pass, and your result appears right away
  • If you fail, you can retake the assessment after 24 hours
  • When you pass, the certificate appears in your Skillshop profile, where you can share it

Advice from exam takers