Validates knowledge of Google Analytics 4 setup, data collection, reports, explorations and connected tools for measuring website performance.
A good Google Analytics course teaches GA4 reports, events and explorations the way the assessment asks about them. We compared the main options on assessment coverage, length, practice and price.
Most people should use Google's free Skillshop course, which is exactly what the assessment covers. Choose Anil Batra for a short video tour of the interface first, and Pavel Brecik for 50 practical examples with quiz questions.
| Course | Best for | Format | Price |
|---|---|---|---|
 Google Analytics Certification | Free official course | Interactive | Free |
 Google Analytics 4 for Beginners | Short video intro | Video | $70 |
| Ultimate Google Analytics 4 course + 50 practical examples | Hands-on analysis | Video | $85 |
Google's official four-part GA4 learning path (101, 102, 201 and 301), followed by the certification assessment, all free. The lessons include knowledge checks. It is the material the assessment is written from.
Great fit if you want exactly what the assessment covers at no cost
Poor fit if you need advanced implementation such as Google Tag Manager or custom event design
A 1 hour 49 minute video course on the GA4 interface, standard reports, campaign tracking and engagement analysis. It was last updated in June 2024 and is a tour of GA4, not preparation for the assessment.
Great fit if you prefer a guided video tour of GA4 before the Skillshop lessons
Poor fit if you want practice questions for the assessment; choose Pavel Brecik's course
About 6 hours of video built around 50 practical examples, from setup and measurement options to key reports and custom reports, with 100 quiz questions. It was updated in November 2025.
Great fit if you want to learn to use GA4 data in practice and check yourself with quiz questions
Poor fit if you only want a quick tour of the interface; choose Anil Batra's short course
For most people, Google Skillshop's free Google Analytics Certification course. It is the material the assessment is written from.
Yes. Skillshop's lessons and assessment are free, and Open Exam Prep offers 100 free practice questions.
Skillshop's path takes about 7 hours of preparation in total, between 4 and 12. Batra's video course alone is under 2 hours.
Yes. You can retake it after 24 hours.