Validates knowledge of inbound, content, email and digital marketing, sales and revenue operations, and using HubSpot software.
Each HubSpot Academy certification has its own free course and exam, so a good choice matches your job and shows either the inbound method or real skill in HubSpot's software. We compared the six courses on topic, length, practical exercises and the role they suit.
Most people should start with the Inbound Marketing Certification, HubSpot's best-known credential at about five hours. Choose Digital Marketing for a broader overview, Content or Email Marketing for those roles, and the Marketing Hub or Sales Hub certification if you use HubSpot at work.
| Course | Best for | Format | Price |
|---|---|---|---|
 Inbound Marketing Certification | Most recognized | Video | Free |
| Digital Marketing Certification | Broad overview | Video | Free |
| Content Marketing Certification | Content roles | Video | Free |
| Email Marketing Certification | Email roles | Video | Free |
| HubSpot Marketing Hub Software Certification | Marketing software skills | Interactive | Free |
| HubSpot Sales Hub Software Certification | Sales CRM skills | Interactive | Free |
About five hours of video lessons on content, lead generation, segmentation, automation and reporting, followed by a free online exam. It is HubSpot's best-known certification and teaches the inbound method rather than the software.
Great fit if you want the most recognized HubSpot methodology certification
Poor fit if you need to prove you can use HubSpot software; choose Marketing Hub or Sales Hub
A 3 h 25 min survey of digital marketing across ads, social media, content, SEO, email and AI. It is the shortest of the marketing certifications and gives a first look at every channel.
Great fit if you want one certification that covers every major digital channel
Poor fit if you want depth in one channel; choose Content or Email Marketing
About eight hours on content strategy, planning, production, promotion and performance analysis. It is the longest of the six and gives the most depth to people who write or manage content.
Great fit if you write or manage content
Poor fit if you want a short certification; choose Digital Marketing
About four hours on segmentation, deliverability, personalization, automation and A/B testing for email. It goes deeper on one channel than the Digital Marketing overview.
Great fit if email is a big part of your role
Poor fit if you are choosing your first certification; start with Inbound Marketing
About five hours of lessons on HubSpot's marketing tools, plus graded practical exercises you complete in a HubSpot account. It shows you can use the software, not only the method.
Great fit if you use HubSpot at work or apply for roles that do
Poor fit if you have no HubSpot use in your role; choose Inbound Marketing
About 1 h 45 min of lessons on HubSpot's sales tools for day-to-day CRM work, with five practical exercises. It is the shortest course here.
Great fit if you work in sales on HubSpot
Poor fit if you work outside sales; choose Marketing Hub Software or Inbound Marketing
The Inbound Marketing Certification. It is HubSpot's most recognized credential and takes about five hours.
Yes. The lessons and exams for all six listed here are free with a HubSpot Academy account.
Between about 2 and 8 hours each, depending on the certification. Plan for around 5 hours for most.
Yes. Software certifications such as Marketing Hub and Sales Hub are valid for one year, and the others for two years.