The software certifications are the most current
In a 2025 thread about outdated content, HubSpot users pointed to Marketing Hub Software as the up-to-date, practical starting point.
HubSpot Academy Certifications Exam Guide
Validates knowledge of inbound, content, email and digital marketing, sales and revenue operations, and using HubSpot software.
Each HubSpot certification tests one topic: the inbound method, a marketing channel, sales and service practice, or how to use HubSpot's own software. Pick the certification that matches your goal, watch its free lessons, and take the exam in one sitting. For software certifications, plan time for the practical exercises in a HubSpot account.
Understand the exam
Syllabus
Each row is a separate HubSpot certification with its own course and exam.
Inbound and Inbound Marketing
- Implement a customer-centered inbound strategy for business growth and trust
- Use the flywheel model to accelerate your company's growth
- Develop a buyer persona of your ideal customer to create great content and increase organic traffic
- Create content that educates and nurtures leads through their buyer's journey
- Offer relevant content and lead nurturing experiences to leads and customers
- Optimize your marketing processes using automation strategies and AI tools
Example scenario: A software company gets plenty of blog traffic but few sign-ups. Which stage of the buyer's journey would you look at, and what content or offer would you add?
Content Marketing
- Implement SEO tactics to increase your organic traffic and measure ROI through goal setting and performance tracking
- Develop a content marketing strategy for creating high-quality content that resonates with your audience
- Create a sustainable long-term content plan to achieve your business goals
Email Marketing
- Discover personalization and automation tactics for effective email campaigns
- Create compelling email copy, content, and design for increased audience attention and conversions
- Analyze email metrics and conduct A/B testing for data-driven decision making
Example scenario: An email campaign has a good open rate but very few clicks. What would you test first?
Social Media and Digital Marketing
- Develop an engaging and effective social media strategy for your business
- Build an inbound social media strategy that appeals to your customers and grows your bottom line
- Create a solid digital marketing strategy to grow an online presence and following for your business
- Build out your email, social media, and advertising strategies to get your business message to a wider audience
- Create effective digital advertising campaigns that convert at different stages of the buyer’s journey
- Evaluate the performance and success of your digital ad campaigns
HubSpot software certifications
- The learner will be able to automate their inbound marketing strategy.
- The learner will be able to identify key reporting features in HubSpot Marketing Hub.
- The learner will be able to use HubSpot tools to identify good-fit leads.
- The learner will be able to leverage Sales Hub tools to close more sales.
- Streamline customer support using HubSpot Service Hub tools like help desk, customer portal, and more
- Explore techniques for creating an extensive knowledge base
Example scenario: Your sales team wants a follow-up task created whenever a lead downloads a pricing guide. How would you set this up in HubSpot?
Sales and revenue operations
- Discover how inbound sales can transform your approach to different buying behaviors
- Identify the right buyers and prospects to target for your business
- Drive effective conversations that guide prospects and lead to more deals
- Explore the fundamentals of RevOps (revenue operations) and discover how to streamline operations at your company
- Learn RevOps best practices from industry professionals
- Acquire strategic and analytical skills that will allow you to excel in RevOps and drive business growth
Format
- Duration
- Up to 3h per exam
- Delivery
- Online
- Languages
- English, French, German, Japanese, Portuguese, Spanish
Question types
Choose the best answer from the options given.
CertUp example
A visitor has downloaded two blog guides but has not talked to sales. Which stage of the buyer's journey are they most likely in?
Show answer
B. Consideration. They are researching ways to solve their problem but have not chosen a solution yet.
Decide whether a statement is true or false.
CertUp example
True or false: a buyer persona should be based on research and real customer data, not only on assumptions.
Show answer
A. True. Personas built from interviews and data describe real customers; guesses lead to content nobody needs.
Eligibility and booking
Create a free HubSpot Academy account, enroll in the certification course and start the exam when you are ready. There is nothing to book.
Make a study plan
Choose one certification, watch its lessons, then take the exam in one sitting.
Most candidates spend 2–8 hours. Hours are per certification. Inbound takes the low end; Content Marketing or a software certification with practical exercises takes the high end.
- 1Understand the examRead the syllabus and format, check you’re eligible and pick a target date.0 h
- 3Learn the core conceptsWork through one main course or book, topic by topic.3 h
- 4Check your understandingTake timed practice tests and review every mistake.2 h
- 5Prepare for exam dayBook the exam and check the ID and delivery rules.0 h
Learn the core concepts
Each certification's free course covers what its exam tests. Start with Inbound Marketing or a software certification that matches your job.
Best starting pointInbound Marketing CertificationBest broad overviewDigital Marketing CertificationBest for content rolesContent Marketing CertificationWatch the lessons A candidate who skipped the videos failed by one question, then passed easily after watching them.
Check your understanding
HubSpot does not sell practice tests. Use the quizzes inside each course, and if you fail, use the email showing which questions you missed to target the lessons to rewatch before the exam unlocks again.
Are you ready?
- You pass the lesson quizzes without rewatching the videos
- For software certifications, your practical exercises are submitted
Prepare for exam day
Each exam runs in your browser through HubSpot Academy.
- Set aside up to 3 hours; you must finish in one sitting
- Closing or leaving the page locks the exam for 12 hours
- For software certifications, complete the practical exercises too; manual grading can take 5 to 7 business days
- Your certificate and badge appear in your Academy profile once you pass and any exercises are approved
Advice from exam takers
Pair the badge with your own campaign
Repliers on job-hunting threads suggest building a landing page, email workflow or small campaign and tracking its numbers. An agency owner says that plus a few free certifications impresses him more than claims of expertise.